网络游戏玩家参与行为影响因素、玩家参与游戏产生沉迷及上瘾现象、玩家忠诚度研究以及玩家特性等，但是针对网络游戏玩家互动的研究极为有限，而正是因为网络游戏独特的互动性体验使得众玩家留连其中。因此，本文首先将网络游戏界定为虚拟社区的一种，然后着重探讨玩家在游戏中的互动是否可以产生相互之间的信任感，这种信任感的产生是否会进一步形成玩家对游戏的忠诚，以及玩家的互动对忠诚的影响是否通过信任的中介机制实现，以作为网络游戏产业在游戏设计与营销策略时的参考。-influencing factors of online game participation, the production of addiction when playing online games, players’ loyalty on online games, players’ personal characteristic etc., but research refers to interaction between the players is limited. Therefore, this article emphatically discusses the interaction behavior between the players, as well as the influence it plays to the loyalty, which can be the strategy references for online game industry when designing and marketing the game.