本文首先通过对客户关系管理（CRM）理论、分析型 CRM 理论及其支撑技术的

分析，明确数据挖掘技术在分析型 CRM 中的作用；再通过分析型 CRM 的一般组成

及模型分析，对分析型 CRM 系统的主题和数据需求进行了阐述，对分析型 CRM 的

系统功能模块、架构体系和数据仓库模型进行设计与实现；最后，对该系统的应

用结果进行了分析。-Firstly, through the Customer Relationship Management (CRM) theory, analytical CRM theory and its supporting technologies

Analysis, specifically the role of technology in data mining analytical CRM in　then through the general composition of analytical CRM

And model analysis, themes analytical CRM systems and data needs are described, for analytical CRM

Design and implementation of system modules, system and data warehouse architecture model　Finally, the system should be

With the results analyzed.