数据挖掘是商务智能中经常使用的一项重要技术，企业在其整个运营过程中，积累了庞大的数据信息，决策者们所需要的信息往往就隐藏在里面，数据挖掘的目的就是如何有效地处理这些数据。论文结合数据挖掘软件Clementine分析了关联规则和聚类分析这两种算法在超市中的具体应用。-Data mining is an important technology,which is often used in business intelligence.Enterprises have accumulated large amount of data during the operation process,the information they need are usually hid in data mining.Therefore,how to deal with these data is the purpose of data mining.The essay,which analyzes the application of data mining in business intelligence ,combined with Clementine software to analyze the specific application of association rules and cluster analysis in the supermarket.